Work Evian
Evian × Carlos Alcaraz Storyboards — Seb Antoniou
Storyboarded an Evian × Carlos Alcaraz campaign — court action, hero-product frames and brand graphic moments drawn for the pre-production team. Boards used to lock the talent frames and product positioning before the shoot.
Storyboards by Seb Antoniou for the 2025 Evian × Carlos Alcaraz campaign, produced in London.
The brief
Talent-led product spots have to thread two readings through every frame. The athlete carries the story; the bottle carries the brand. The boards have to compose for both — the audience reads the player first, the product second, and the cut between them has to feel like one moment rather than two. Seb's pass on the Alcaraz spot worked from court-action sequences through to the hero-product frames, with the bottle positioned so the eye line landed on it without breaking the rhythm of the action.
Credits
- Brand · Evian
- Talent · Carlos Alcaraz
- Year · 2025
- Region · International
- Role · Storyboards, full sequence
- Format · Hero film with cutdowns for digital and social
Process notes
- Deliverables · Colour sequence boards with hero-product frames flagged for the director and the DP
- Talent likeness · Drawn for camera spec — body line and racket grip prioritised over face detail so the boards held up when casting variations came in late