Work Lexus
Lexus × Mark Ronson Storyboards — Seb Antoniou
Storyboards produced for Electric Robin for an interactive music-video collaboration between Lexus and Mark Ronson — the Lexus LC 500 "Make Your Mark" Ibiza 2017 piece.
Storyboards by Seb Antoniou for the 2017 Lexus LC 500 "Make Your Mark" interactive music video with Mark Ronson, produced by Electric Robin in Ibiza.
The brief
An interactive music-video collaboration between Lexus and Mark Ronson — the LC 500 "Make Your Mark" piece shot in Ibiza for summer 2017. Interactive videos branch at the viewer's prompt, so the boards had to hold each branch in the same visual register: car, talent, location and night-life beats composed so the cut between paths reads as one continuous piece rather than separate films stitched together.
Credits
- Brand · Lexus
- Talent · Mark Ronson
- Production · Electric Robin
- Year · 2017
- Location · Ibiza
- Role · Storyboards
- Format · Interactive music video
Process notes
- Deliverables · Sequence boards covering car, talent and location beats across the interactive branches
- Brief constraint · Same visual language across every branch so the viewer reads one film rather than several